ENABLING A DIGITAL TRANSFORMATION OF YOUR CLUB’S BUSINESS:
- Innovative mobile fan engagement services & unique content
- Data collection on user behavior, location and preferences
- Data processing to provide tailored services and content for fans - enabling partners driving 1:1 marketing
- One point of contact for the fans, increased loyalty
- Increased and new digital inventory
- Access to new customer segments and revenues
- State of the art platform and partners
HOW DO WE CREATE MUTUAL VALUE?
We need to continuously connect and collaborate with our fans. By being proactive and engaged, we deliver the most relevant and targeted services and interaction = MAINTAIN & INCREASE LOYALTY
We need to continuously connect and collaborate with our sponsors. By being proactive and engaged, we deliver the most relevant and innovative content. Sponsors seek more efficiency in their advertising spending – here is a new opportunity to maintain and further develop and exploit your club sponsorships = MAINTAIN & ATTRACK NEW SPONSORS
Gaining data and a better understanding of the issues that fans are facing is the key for success. Share the insights to guide and develop sponsors and partners. The key to future business success is data intelligence. This will provide efficiency and effectiveness in the value chain = BIG DATA becomes BIG BUSINESS
FC Midtjylland is the first club to have established the platform, and since October 2017, nearly 20,000 FCM fans have registered. With invaluable sparring from the club, we constantly try to push the boundaries within audience-inducing experience technology that, in addition to giving users (fans) an extraordinary experience and service, also generates knowledge about the users that can be used by the club to increase marketing revenue.
Jacob Ø. Jørgensen
Commerical Director - FC Midtjylland A/S