The digital challenge
Outside of traditional broadcast and sponsorship, digital transformation is changing the way fans, rightsholders, sponsors and commercial partners interact with each other.
Clubs want to take back control of their brand – own the relationship with the fan, provide an immersive experience, build loyalty, generate new revenue and streamline delivery and cost.
Sponsors and partners want to qualify their investment – the ability to understand who the fan is, communicate and market to them directly and accurately measure ROI.
Fans want one place to go – unique content, rewards for their loyalty, and access to services and products to speed up their experience.