Case: FC Midtjylland fan app

- A digital fan platform and whitelabel football app to engage with passionated FC Midtjylland fans

Unparalleled fan engagement | Incredible new revenue opportunities | One affordable platform

In the realm of Danish Superliga Champions, FC Midtjylland has emerged as a trailblazer, setting new benchmarks with our ‘TEAM Manager’ platform. Since October 2017, more than 29,000 dedicated fans have become a part of this digital revolution through our collaborative efforts in the FC Midtjylland fan app. At Many Digital, we’re proud to share the journey that has transformed FC Midtjylland’s engagement strategy and revenue generation.

Casestory - Fc midtjylland fan app

FC Midtjylland fan app - Revolutionizing Fan Engagement and Monetization

FC Midtjylland’s innovative spirit made them the first club to harness the potential of our ‘TEAM Manager’ platform. Together, we’ve created a digital arena where fans connect, engage, and celebrate their love for the sport. The FC Midtjylland fan app has welcomed more than 29.000 passionated fans since its inception. And they are now collection valuable first-party data on their fans giving them much more insights on their behaviour. Our partnership extends beyond technology – it’s about curating content and targeted promotions that resonate deeply with the fanbase. This engagement goes beyond just delighting fans; it’s generating valuable user data that fuels new digital revenue streams.

FC Midtjylland app Features for Engaged Fans

The app offers a plethora of features:

  • Newsfeed
  • Extended stats delivered from Opta
  • Games, contests & coupons
  • Highlights
  • Matchcenter
  • Ticketing
  • Message inbox
  • Banner advertisements
  • Loyalty programme
  • And much more…

Commercial backend engine – TEAM Manager
Our back-office – TEAM Manager give the club extended possibilities to analyze and engage with their fans.

    • Overall analytics on behaviour
    • Gamification setup – Man of the match, GameQuiz, Vouchers etc.
    • Push notification management
    • Sponsorship management
    • Commercial ads setup and management
    • Segmentation engine based on 1. party data sources
    • Loyalty programme management
    • Message inbox
    • And much more…

"We want to be ahead of the game in digital transformation. Content tracking is imperative to increasing fan activation and sponsor value - we see MANY Digital as the perfect partner to achieve this goal"

- Jacob Joergensen - Commercial Director, FC Midtjylland

Empowering Fan Activation and Sponsor Value

The FC Midtjylland app isn’t just about fan engagement; it’s a revenue catalyst. The data-driven insights enable FC Midtjylland to create hyper-targeted campaigns that enhance fan activation and elevate sponsor value. It’s a new era where engagement transforms into revenue.

Impressive ROI Highlights: Building a Digital Success Story

  • 29.000 fans have found a digital home
  • The inception of a dynamic loyalty program
  • Creation of an innovative sponsorship and partner program
  • A substantial €220,000 in annual sponsorship revenue
  • An impressive €547,673 in new revenue to date

Fueling Success with Many Digital

The FC Midtjylland journey is a testament to the power of collaboration and innovation. At Many Digital, we’re not just a technology provider; we’re partners in your digital evolution. With FC Midtjylland, we’ve created a platform that’s not just about the present; it’s a strategic leap into the future.

Discover the Power of Transformation:

FC Midtjylland’s success story is just one chapter. Uncover the possibilities with Many Digital.

Learn how your digital future can be reimagined. 


Our clients and partners play a vital role in helping us develop our solutions. From ‘TEAM Managers’ revolutionary fan engagement app and back-end platform, to content generation, technical innovation, analytical support, and infrastructure.

Arrange an online demo now.

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