28th June 2021: Danish fan engagement specialist MANY Digital is delighted to announce a partnership with Odense Boldklub (OB) to implement a digital transformation of the club’s fan engagement, creating a cutting edge fan app for their 2021 season.
OB will be the first new MANY Digital client to launch its fan app on the 2021 version of the white label app used by other leading Danish club FC Midtjylland and will have brand new digital features that connect fans even closer to the club via personalized fan content from OB and the club’s sponsors and commercial partners.
As well as communicating up to the minute club news to fans across the club’s social media platforms, the OB fan app also offers digital features, such as, advanced stats on the team, the players and the matches. Fans will be entertained and engaged through various fan-activities like vouchers, quizzes, polls, competitions and raffles and earn redeemable points awards through OB’s loyalty program.
“The current virtual nature of sport has called for a new approach to digital sponsorship and commercial partnerships – a digital transformation for professional sports rightsholders. This innovative new OB app is a great example of how MANY Digital can offer a quick and cost-effective solution to measurable and hyper-targeted digital sponsor, partner activation.”MANY Digital CEO Tom Matthiesen.
The fan app also gives OB a modern tool to acquire new sponsors and to uplift existing sponsors through a technology that offers individual targeted commercial campaigns and content with a high level of fan engagement. OB will be able to offer a large number of segmentations to sponsors to interact more intelligently and responsively with users of the app before, during and after a match, 24 hours a day, 7 days a week.
“The partnership with MANY Digital demonstrates a fresh approach to digital sponsorship and commercial opportunities at OB, and it will bring new digital opportunities through fan engagement at a time when OB needs it the most due to the challenging conditions all clubs face. We are really excited about the partnership, and we are committed to delivering a cutting-edge interactive app to satisfy the most dedicated of OB fans.”Commercial Manager Jack Jørgensen.
MANY Digital fan engagement app features:
- A new approach to digital sponsorship and commercial partnerships – a digital transformation for professional sports rightsholders.
- New digital revenue opportunities: Turning fan engagement into new digital revenue.
- New sponsors and sponsorship uplift from existing sponsors and commercial partners.
- Cool fan engagement and hyper-targeted commercial campaigns
- Personalized fan content
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