With the uncertainty of the Coronavirus – and the reality of fanless matches, Ian Hunter, Alex Balfour, Alex Chamberlen and Paul Sherrell discuss the importance of brand loyalty – and what professional clubs, organisations and governing bodies can do to maximise this and keep fans engaged.
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Sports marketing: 5 biggest trends in 2022
Although we do not yet see the same trends in Europe, we believe that development will pick up speed here as well. As a club, it is an important step to investigate what the market for NFTs can do for you as a company. What needs are demanded from a fan and sponsor perspective in order to live up to the rapidly developing trends.
We at Many Digital are already investigating how in our app platforms we can support the need and demand for NFTs for increased fan engagement.
This was just a sample of some of the trends that we are currently seeing in the rapidly developing sports industry. Although there are many new trends and trends that pop up, not all trends end up as a success. However, the 5 we have listed here are someone we believe in and someone who will influence the sports industry in the future.
Contact us and hear more about how we can help you both as a club and rights holder, but also to a large extent as a sponsor or advertiser who wants to take part in the rapidly developing sports industry.
August 15, 2022
