With the uncertainty of the Coronavirus – and the reality of fanless matches, Ian Hunter, Alex Balfour, Alex Chamberlen and Paul Sherrell discuss the importance of brand loyalty – and what professional clubs, organisations and governing bodies can do to maximise this and keep fans engaged.
UK
The power of first-party data for Rightsholders in Sport
As a rightsholder in the sports industry, you know how important it is to engage with your passionated fans. But did you know that fan engagement apps can also provide valuable first party data?
May 22, 2023
