With the uncertainty of the Coronavirus – and the reality of fanless matches, Ian Hunter, Alex Balfour, Alex Chamberlen and Paul Sherrell discuss the importance of brand loyalty – and what professional clubs, organisations and governing bodies can do to maximise this and keep fans engaged.

DK
Launch: EfB – Danish football club – Gets new and upgraded digital platform
At the end of February, we launched a new and updated version of our fan app for the danish football club Esbjerg fb. The platform