Why fan loyalty is more important than ever?

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Why fan loyalty is more important than ever?

Christian Nielsen

With the uncertainty of the Coronavirus – and the reality of fanless matches, Ian Hunter, Alex Balfour, Alex Chamberlen and Paul Sherrell discuss the importance of brand loyalty – and what professional clubs, organisations and governing bodies can do to maximise this and keep fans engaged.

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Why fan loyalty is more important than ever?

With the uncertainty of the Coronavirus – and the reality of fanless matches, Ian Hunter, Alex Balfour, Alex Chamberlen and Paul Sherrell discuss the importance