On the other side

On the other side

MANY Digital

One thing is for sure – sport is here to stay. Our love affair with sport is part of our culture. But what’s on the other side post COVID-19

Now that the wellbeing of staff and the financial frameworks are in place for most of our clients, I find my thought’s moving to life post COVID-19. For many, this period of time has enable us to move away from heads down tactical activity, back to what we know delivers long term commercial success – strategy. Not easy when your business models been turned on its head and you have no idea when it will be ‘business as usual’.

For our rightsholders, the importance of re-engaging their product with fans, sponsors and commercial partners – existing and new, has never been more important. Digital has played the primary role in helping them engage with fans during the crisis, but from what I’ve seen, I’m not sure whether short-term opportunities have been leveraged enough to do the same for sponsors and commercial partners.

If COVID-19 shows us anything, it’s how great the digital channel can be for engagement, consumption and conversation. On the other side of ‘lock-down’, budgets will be tight as revenue will be uncertain. Whether you are a rightsholder, sponsor or commercial partner, qualifying spend is going to be critical. Digital allows us to do this – it’s power to individualises a fan base opens up so many opportunities in terms of strategy, content, hyper-targeted activity, commercial qualification, retention and onboarding – I could go on. Of-course the right balance is important – this is about getting back in contact with the fan, not making them feel like they’ve entered a shopping centre; although one things for sure – everyone will be looking for a deal.

Will there be an opportunity to make money, yes – just less of it. Time for a plan.

Tom Matthiesen – CEO and Founder MANY Digital

MANY Digital transform sports businesses and drive revenue by connecting fan, rightsholders, sponsors and commercial partners through a pioneering ‘all-in-one’ digital eco-system

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Sports marketing: 5 biggest trends in 2022

Although we do not yet see the same trends in Europe, we believe that development will pick up speed here as well. As a club, it is an important step to investigate what the market for NFTs can do for you as a company. What needs are demanded from a fan and sponsor perspective in order to live up to the rapidly developing trends.

We at Many Digital are already investigating how in our app platforms we can support the need and demand for NFTs for increased fan engagement.

This was just a sample of some of the trends that we are currently seeing in the rapidly developing sports industry. Although there are many new trends and trends that pop up, not all trends end up as a success. However, the 5 we have listed here are someone we believe in and someone who will influence the sports industry in the future.

Contact us and hear more about how we can help you both as a club and rights holder, but also to a large extent as a sponsor or advertiser who wants to take part in the rapidly developing sports industry.