MANY Digital marks UK launch with senior hires

MANY Digital marks UK launch with senior hires

MANY Digital

Danish tech firm MANY Digital, who offer clients across sport a new all-in-one digital engagement platform, have made a splash in the UK with the opening of their new office and a range of senior hires.

The company have confirmed the appointment for former British & Irish Lions player Ian Hunter as a non-executive director, while Rush Sport & Entertainment CEO Tom Potter and BLM Law’s Siri Siriwardene join Shanker Subramaniam as new names on the UK board of advisors.

The firm has also appointed brand activation agency FitMG to manage their market growth.

The new office comes as the firm look to grow in the UK, having developed a successful partnership with Danish Superliga leaders FC Midtylland who are part-owned by entrepreneur and Brentford FC owner Matthew Benham.

“This is an exciting opportunity to expand our footprint in the UK, having established a strong position in the Scandinavian and German market,” said Tom Matthiesen, MANY Digital CEO.

“We’ve formed partnerships with like-minded providers in the world of data insight, content and digital transformation that complement our offering and add value to our customers. These have opened up a number of fantastic opportunities with sports rightsholders here in the UK, USA and Asia.

“We see the set-up of a UK office as a way of supporting these initial relationships, as well as providing a natural stepping stone in the growth of the MANY Digital brand.

“There’s no doubt that in the current climate, it will be critical for rightsholders, sponsors and commercial partners to justify any investment made. Our solution and those of our partners, are designed to qualify and monetise that investment now and in the future”.

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Sports marketing: 5 biggest trends in 2022

Although we do not yet see the same trends in Europe, we believe that development will pick up speed here as well. As a club, it is an important step to investigate what the market for NFTs can do for you as a company. What needs are demanded from a fan and sponsor perspective in order to live up to the rapidly developing trends.

We at Many Digital are already investigating how in our app platforms we can support the need and demand for NFTs for increased fan engagement.

This was just a sample of some of the trends that we are currently seeing in the rapidly developing sports industry. Although there are many new trends and trends that pop up, not all trends end up as a success. However, the 5 we have listed here are someone we believe in and someone who will influence the sports industry in the future.

Contact us and hear more about how we can help you both as a club and rights holder, but also to a large extent as a sponsor or advertiser who wants to take part in the rapidly developing sports industry.