Danish tech firm MANY Digital, who offer clients across sport a new all-in-one digital engagement platform, have made a splash in the UK with the opening of their new office and a range of senior hires.
The company have confirmed the appointment for former British & Irish Lions player Ian Hunter as a non-executive director, while Rush Sport & Entertainment CEO Tom Potter and BLM Law’s Siri Siriwardene join Shanker Subramaniam as new names on the UK board of advisors.
The firm has also appointed brand activation agency FitMG to manage their market growth.
The new office comes as the firm look to grow in the UK, having developed a successful partnership with Danish Superliga leaders FC Midtylland who are part-owned by entrepreneur and Brentford FC owner Matthew Benham.
“This is an exciting opportunity to expand our footprint in the UK, having established a strong position in the Scandinavian and German market,” said Tom Matthiesen, MANY Digital CEO.
“We’ve formed partnerships with like-minded providers in the world of data insight, content and digital transformation that complement our offering and add value to our customers. These have opened up a number of fantastic opportunities with sports rightsholders here in the UK, USA and Asia.
“We see the set-up of a UK office as a way of supporting these initial relationships, as well as providing a natural stepping stone in the growth of the MANY Digital brand.
“There’s no doubt that in the current climate, it will be critical for rightsholders, sponsors and commercial partners to justify any investment made. Our solution and those of our partners, are designed to qualify and monetise that investment now and in the future”.