No need to complicate

No need to complicate

MANY Digital

When it comes to the simplest of advertising tools – the banner – In app placement through MANY Digitals white-label solution consistently out performs channels like Facebook, Google Adwords and Amazon. And with the likelihood of tighter budgets post Coronavirus, it’s great news for sponsors and commercial partners who will be looking for a more integrated, measurable and cost effective approach to delivering brand building and tactical sales activity.

Here are some great stats and facts from our white-label app and TEAM Manager solution showing why the most basic ‘in app’ owned digital asset, out performs traditional paid for channels used by so many brands.

  1. Fans spend on average 35% more time in their app compared to their club website*
  2. Fans are loyal to their club sponsors and commercial partners – they are 10 times more likely to click on an in-app banner compared to Google, Adwords or affiliate websites *
  3. Our app banners deliver up-to 4 times the conversion rate compared to Google Adwords, Amazon or affiliate website banner placement*
  4. You’re using your own, richer GDPR compliant data, taken from multiple touch points
  5. Banners form part of an integrated approach, using activity such as push notification, quizzes, polls & surveys, raffles, vouchers, and loyalty programmes, to drive brand awareness, consideration, tactical sales, brand loyalty and advocacy.

*Figures taken across Automotive, Betting, FMCG, Travel, Hospitality, Finance, and Sport & Leisure data from MANY Digital’s TEAM Manager solution, Google Analytics and internet advertising analytic sources.

If you’re interested in a demo, or finding out more about generating new digital revenue through our affordable, easy to set up and use white-label solution’s, call us on: 020 7129 1122

Uncategorized

Sports marketing: 5 biggest trends in 2022

Although we do not yet see the same trends in Europe, we believe that development will pick up speed here as well. As a club, it is an important step to investigate what the market for NFTs can do for you as a company. What needs are demanded from a fan and sponsor perspective in order to live up to the rapidly developing trends.

We at Many Digital are already investigating how in our app platforms we can support the need and demand for NFTs for increased fan engagement.

This was just a sample of some of the trends that we are currently seeing in the rapidly developing sports industry. Although there are many new trends and trends that pop up, not all trends end up as a success. However, the 5 we have listed here are someone we believe in and someone who will influence the sports industry in the future.

Contact us and hear more about how we can help you both as a club and rights holder, but also to a large extent as a sponsor or advertiser who wants to take part in the rapidly developing sports industry.