Digital sponsorship activation
For many years, sponsorships in the world of sports have been about exposure, branding or outright support for the local club. But in a digital age, ever-increasing demands are placed on the value of sponsorship and return-on-investment.
Fan involvement in the digital reality - Activate your sponsorship in a new way!
Maximising the sponsorship value
At Many Digital, we have developed digital platforms that engage fans across clubs and federations. Here we collect the club’s data in one place in an overall ecosystem.
The platform allows clubs and rights holders to offer their sponsors new digital activation channels where they can activate their sponsorship. The platform can generate leads and exposure to super engaged audiences.
With the platform, you get really close to the club’s fans and get a marketing window – straight to the heart of the club’s fans.
Create added value from your sponsorship with this new digital marketing channel in the world of sports!
CASE: Final 4
During this year’s Final 4 competition in handball, 30 activations were held for 13 different brands in the Top Handball app.
The companies were exposed in different ways to the many users of the platform. With very high interaction rates and permission collection.
What opportunities do you have as a sponsor?
In a closed advertising platform, you get the opportunity to process the same audience over time with your message for a highly engaged audience.
Get really close to the emotions and create unique trust and credibility among sharply segmented target groups.
You get the opportunity to enter into a very close dialogue with the target group when you run games and competitions, where fans are closely connected with your brand.
The platform provides digital opportunities in the form of:
- Banner advertising
- Swipe of discount coupons
- Livesport quiz
- Games and competitions
- Lead collection
- Loyalty program
And much more…
Experience from campaigns we have run shows really nice conversion rates, CTR and ROAS.
The cohesion and connection between a fan and a sponsor / brand is greatly strengthened in the crossroads in which the sport operates.
What do you get in our platforms?
Digital campaign activation
- Discontinue new digital concepts
- Games – Wheel of fortune, scratch card, poll, slot machine, etc.
- Targeted banners for sharply segmented target group
- Insight into the target group’s behavior
- Qualified leads for you as a sponsor
It will strengthen your relationship with the club’s fans because the app allows you to:
- Reach out to them all times of the week and not just on match days.
- Personalizes the content for the individual fan.
- Storytelling to the target group
Want to hear more about digital sponsorship activation?
“The fan experiences of the future will surely be more digital – both at the stadium and from home – because the technological and economic perspectives are enormous”
Niels Henrik Sørensen, Head of Sportstech, DIF Innovation Lab
Let us help you all the way
We have already created success for several partners who have activated successful campaigns from our platforms.
Would you like to hear more about how we have opened up new activation opportunities for these partners.
Have a non-committal talk where we review cases on how other companies have created great commercial value through digital fan engagement.